Toyota’s sticky pedal, part 3

10Feb10

Here we compare a gas pedal that works efficiently and safely with a defective one that is prone to get stuck. We show, in an interactive graphic, the workings of the accelerator in relation to two factors that affect the pedal’s performance – friction and spring pressure. We also show how Toyota’s reinforcement bar solution […]

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Toyota’s sticky pedal, part 2

08Feb10

This is the second part of our little series on Toyota gas pedals. In part 1, we established a basic premise – that friction and spring pressure work together to stabilize the workings of the pedal. We sketched out the CTS-made accelerator assembly and identified spots that might be causing the problem. We did more […]

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Tags: accelerator, gas pedal, infographics, information graphics, interactive graphic, pedal assembly, sticky gas pedal, sticky pedal, Toyota, visual storytelling

Toyota’s sticky gas pedal, part 1

05Feb10

The president of Toyota today apologized for the automaker’s quality problems that have led to the recall of more than nine million cars around the world and promised to soon announce steps that would address them. Akio Toyoda, grandson of Toyota’s founder, took personal responsibility for the problems and vowed Toyota will do its utmost […]

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Tags: accelerator, AkioToyoda, auto industry, automaker, friction teeth, gas pedal, infographics, information graphics, Lexus, safety problem, spring pressure, sticky pedal, Toyota, Toyota Camry, Toyota Corolla, Toyota Highlander, Toyota Matrix, Toyota Prius, Toyota RAV4, Toyota Sequoia, visual journalism, visual storytelling